Email design · DTC & e-commerce

Emails that make the message click.

I design visual-first email campaigns and lifecycle flows for direct-to-consumer brands—combining clear hierarchy, reusable Figma systems, and thoughtful imagery to make every section easier to scan and act on.

Explore selected work ↓ Let's talk ↗
Remote · Philippines (UTC+8)
Clear story.
Clean design.
Easy action.
At a glance

Design with a system.

Built for the pace of agency work: distinct brand voices, repeatable components, and a clean handoff from design to build.

12–15campaign emails designed per week
5–6DTC brands supported at a time
9brand-specific Figma email systems built
3.1% → 3.8%click rate in a welcome-flow A/B test where I designed both versions
Selected case studies

Make every section earn its space.

A selection of email design projects across supplements, skincare, home goods, and coffee—focused on clarity, brand consistency, and useful visual storytelling.

Kernwerk Nutrition · Welcome flow

Know what you're taking—and why.

Three simple steps to make a product routine easier to understand.

01
Learn02
Build03
Repeat
Supplements · Germany

Kernwerk Nutrition

Designed a five-email welcome flow in German and English. Replaced dense explanatory copy with a three-step “how it works” section, a dosage timeline, and ingredient iconography.

+0.7 pp
Email 2 click rate: 3.1% → 3.8% in the agency A/B test
Velora Skin · Routine series

Your skin.
Your rhythm.

A simple routine, built around the way you want your skin to feel.

CleanseTreatMoisturize
Skincare · Netherlands

Velora Skin

Built a reusable 22-component Figma email system and designed a three-email “build your routine” series, using AI-assisted texture and mood imagery to support the brand story.

2.4%
Series click rate vs. 1.7% campaign average across three sends
Halden Home · After purchase

Care that keeps it beautiful.

Easy care steps, made useful at a glance.

01
Wipe02
Dry03
Enjoy
Home goods · United Kingdom

Halden Home

Designed a four-email post-purchase care flow that turned product-care instructions into icon-led steps and short captions. The client retained the format for two additional product lines.

4 emails
Post-purchase flow designed around scannable care instructions
Ridgeline Roasters · Seasonal campaign

Make room for a slower morning.

Seasonal coffee storytelling with clear product focus and a single next step.

SeasonalSubscribe
Coffee · Australia

Ridgeline Roasters

Designed a Black Friday campaign set and a subscription upsell email, using seasonal AI-assisted backgrounds behind real product photography while preserving the original product packaging.

9 emails
Campaign emails delivered on schedule across a two-week period
Portfolio preview note: The email layouts shown here are illustrative visual summaries created for this portfolio page, not original screenshots of the campaigns. Project descriptions and performance figures are based on the supplied CV. Replace these illustrations with approved, real campaign screenshots before presenting this as a final evidence-based design portfolio.
My approach

From brief to build-ready.

A practical process that balances visual storytelling with the realities of email clients, mobile screens, and production handoffs.

01 / UNDERSTAND

Find the one message

Clarify the goal, audience, offer, and key takeaway before choosing the visual direction.

02 / STRUCTURE

Design for skimming

Use a clear hierarchy, short headlines, visual steps, comparison blocks, and obvious calls to action.

03 / SYSTEMIZE

Build reusable parts

Use Figma components, variants, auto layout, and brand libraries to keep design consistent and efficient.

04 / HAND OFF

Prepare for production

Keep layers labelled, key copy as live text, exports optimized, and layouts ready for Klaviyo building and rendering checks.

Toolkit

Creative craft meets email reality.

I use AI to support art direction and extend visual possibilities—not to alter real products. Final email copy is rebuilt as live text, and layouts are designed with mobile stacking, rendering, and production constraints in mind.

FigmaKlaviyoMidjourneyFLUX.2Nano Banana ProIdeogramPhotoshop Generative FillLitmusEmail design systemsLifecycle flowsMobile-first layoutLive text & alt textBrand consistencyDesign handoffA/B test collaboration
Have a campaign in mind?

Let's make your next email clearer, sharper, and more memorable.

For agency opportunities, DTC email design projects, and collaborations.

gracegasper3@gmail.com ↗